Free tools for creators and brands
Simple calculators and generators built for the Indian creator economy. Free to use, no sign-up, and everything runs in your browser.
- Free
- No sign-up
- Made for India
Pick a tool
Instagram Engagement Rate Calculator
Find your engagement rate and see how it compares with creators your size.
Open the calculator → Creators & brandsInfluencer Rate Calculator
Get a fair price range for a Reel, post or YouTube video — including usage rights and exclusivity.
Open the calculator → Creators & brandsUGC Pricing Calculator
Work out what to charge — or pay — for UGC videos, priced per video with usage rights and extras.
Open the calculator → BrandsInfluencer Campaign Budget Calculator
See how many creators your budget can book and roughly what reach to expect.
Open the calculator → CreatorsMedia Kit Generator
Turn your stats, audience and rates into a one-page media kit and save it as a PDF.
Open the generator → CreatorsBrand Pitch Generator
Write a short, personal pitch for email, Instagram or LinkedIn — with a follow-up ready to send.
Open the generator →How to use them together
If you are a creator
- Check your engagement rate. See where you stand for your size.
- Price your work. Use the rate calculator for posts you publish, and the UGC calculator for videos a brand uses itself.
- Build your media kit. Put your numbers, audience and rates on one page.
- Write your pitch. Send it with your kit, and follow up a week later.
If you are a brand
- Plan your budget. See how many creators it can book and what to expect.
- Sense-check every quote. Compare it with the market rate before you reply.
- Browse creators with rates upfront. Contact them directly on RelayCollab.
Why these tools are free
RelayCollab is a marketplace where creators list their own rates and brands contact them directly, with no agency in the middle. These tools help both sides start a conversation with real numbers instead of guesses.
About the numbers and your privacy
Our benchmarks are estimates compiled from published 2026 studies and Indian rate guides (last reviewed September 2026). The sources do not always agree, so we show ranges and explain the workings on each tool. Nothing you type is sent to our servers — it is all worked out in your browser. The Media Kit Generator can remember your details on your own device if you tick the box, and you can delete them any time.
More free tools are on the way.
Show brands your real numbers
Creators list their rates on RelayCollab, and brands contact them directly — no agency in the middle.
Results are estimates for guidance only. Every deal is different.